Every year, the major players at the Electronic Entertainment Expo try their best to push their press conferences to the limit, cramming in everything from surprise celebrity guests to live musical performances. These strokes of ambition can sometimes fall flat, and we've assembled the most upsetting moments into one hard-to-watch video.
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Want slightly more coverage of the press conferences from this past week? Check out our two minute supercuts of every presentation at E3 2016.