A Look At Brands' Tweets Aimed At Gamers

Every once in a while, a promoted tweet will pop up on my Twitter timeline clearly aimed at people who have talked about video games on social media. Promoted tweets are rarely fun to encounter on your timeline, but if done right, they can grab some attention for the brand employing the technique. Either way, the results are often pretty goofy.

Now, to be fair, the game industry isn't immune from trying to make crossover content, as you can see from the three tweets below.

Now you can fish for Froggy, anytime, anywhere. pic.twitter.com/FHGW1udZUQ

— Sonic the Hedgehog (@sonic_hedgehog) July 25, 2016

Even from Mars, you can spot @Drake courtside #Views#NBAPlayoffs#FightLikeHellpic.twitter.com/m3riUCfKnt

— DOOM (@DOOM) May 5, 2016

✅Hitman GO
✅Lara Croft GO
✅Deus Ex GO
🤔Pokemon GO pic.twitter.com/n8AzFUIycH

— Square Enix Montréal (@SquareEnixMtl) July 6, 2016

It happens more frequently when a massive game hits, as it's more likely to be trending. For instance, we saw an influx of attempts to crossover promoted posts when Pokémon Go was all the rage. Some brands, like Arby's and Totino's, are constantly trying to stay on top of the latest releases, as you'll see below. Some of these tweets are downright stupid, while others are actually somewhat creative and humorous. Check out some of the crossover promoted tweets we've spotted over the course of 2016.

Time to fire up #DarkSouls3pic.twitter.com/3YLkmsJCoz

— Arby's (@Arbys) April 12, 2016

Well, this was a great way to start the day. #PokemonSunMoonpic.twitter.com/Cilm4uBpmG

— Arby's (@Arbys) May 10, 2016

Channeling our inner Drake and getting VERY excited for #Uncharted4! #CouchHardpic.twitter.com/sm60u2AHNR

— Pete Zaroll (@totinos) May 9, 2016

Don't #PokemonGO on the go. Be safe and use transit or get a designated driver if you want to #CatchEmAllpic.twitter.com/TGasHr8Tbo

— seattledot (@seattledot) July 8, 2016

Trying to #CatchEmAll can be draining. 😏 Recharge and refresh at your nearest Subway. pic.twitter.com/7I9TKEQzMq

— SUBWAY® (@SUBWAY) July 13, 2016

We measured Charmanders fire with the NeuLog wide range temperature sensor. #PokemonGopic.twitter.com/Q9HZcCc5Jb

— NeuLog (@NeuLog_Sensors) July 13, 2016

Geez, #NoMansSky, stop reading my mind. pic.twitter.com/rn4UDaBJjI

— Pete Zaroll (@totinos) August 6, 2016

The next step in Pizza Roll evolution. #DeusEx#MankindDividedpic.twitter.com/I0xSlCOO3K

— Pete Zaroll (@totinos) August 19, 2016

Gaming today? B-Dubs takeout is the perfect way to keep that marathon session going. https://t.co/sD2eRbRcHcpic.twitter.com/rtd1xEtdlQ

— Buffalo Wild Wings (@BWWings) August 23, 2016

It’s been confirmed? pic.twitter.com/groNieTTO0

— Arby's (@Arbys) August 26, 2016

@Arbys Go away, Arby’s.

— Ben Hanson (@yozetty) August 26, 2016